The Best Sales Engineers on Television

Quick… think of one resource you would recommend to an aspiring sales engineer to learn the finer points of giving great demos. A book? A blog? A class?

I recommend watching TV.

Couple Watching Movie In Living Room

Watch TV, Become a better Sales Engineer

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Sales Engineers are Story Tellers

storyteller

Many sales engineers think of themselves as technical experts or trusted advisors. That’s great, but we should also strive to be master story tellers. Here’s why… Read more of this post

Why do you demo?

Why Do You Demo?

Not too long ago I watched a sales engineer on my team deliver a product demo to a prospective customer. After he was done, I asked him a critical question:

Why do we demonstrate products to prospective customers?

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