November 15, 2011 9 Comments
Not too long ago I watched a sales engineer on my team deliver a product demo to a prospective customer. After he was done, I asked him a critical question:
Why do we demonstrate products to prospective customers?
November 1, 2011 10 Comments
Ask any VP of Sales… high quality sales engineers can be very hard to find. Why is this? The challenge lies in the fact that great sales engineers possess skills that are often considered mutually exclusive.
So… what’s the secret formula that makes for a great sales engineer?
Musings from a professional sales engineer 